Chilean Salmon Marketing Council Introduces 'Promise of Patagonia' Campaign for US
The Chilean Salmon Marketing Council (CSMC), a U.S.-based entity dedicated to strengthening the reputation of Chilean Salmon, announced a new creative campaign, "The Promise of Patagonia," at the annual Seafood Expo North America in Boston today.
"The Promise of Patagonia" is focused on forging the connection for American consumers between the cold, clear waters of Chilean Patagonia, and the salmon they put on their table. Starting this month, it will go live on print, online and out-of-home channels.
"The mystique of Patagonia is well-known...Full Story »